Who wears denim?

People believe that jeans is an American invention and tradition but is seems that its history starts in Europe back in the 1500’s.

The word denim comes from the name of a twill fabric called serge, originally made in Nîmes, France. It was originally called serge de Nîmes and later shortened to denim.The word ‘jeans’ comes from the French phrase ‘bleu de Genes’ meaning ‘the blue of Genoa’.

Genoese Navy sailors first used to wear denim back in the 1500’s but it wasn’t until the 1870’s that denim took off.At the time of Gold rush bump Californian coal miners were in need of strong,durable clothing.Soon denim was adopted by most of them.

coal miners in California




Later in the 1930’s jeans were worn by Cowboys in the movies.This grown the popularity of jeans widely.


cowboy in denim

In the 1940′s  during World War 2 American soldiers used to wear denim when they were off duty.By this time it seems that denim is mainly a men’s privilege.However in the 1950′s denim became the symbol of the teenage rebellion with James Dean, staring in the film Rebel Without a Cause being  the main symbol of this unconventional cloth.At that period denim has even been banned from some schools in the US.

Merilyn at the gym

really casual Merilyn

rebel wihout a cause

James Dean denim rebellion


During the 1960’s jeans became more acceptable when seen in some super stars of old Hollywood like Briggite Bardot and Audrey Heburn and by the 1970’s they were established in the fashion and music world .

Bardot in sexy denim

Bardot in sexy denim



Classy Audrey Hepburn

classy Audrey Hepburn











young Bob Dylan

young Bob Dylan

















In the 1980′s jeans became a high fashion clothing and hit thecatwalks.Famous fashion designers  created special denim lines which were adored by their muses,top models such as Kate Moss, Sindy Croford.

models in denim

Miranda, Alessandra, Kate..



Today denim is worn by everyone!Models,celebrities,street style queens and kings..Basically you and I..


street style denim domination

denim is the king of street style


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